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Whether you?re writing content for your company?s website, email marketing or social media posts, the goal is to engage the reader and encourage action. You want to sell more of a product or service and in order to do that, it is essential to convince the audience that they need your business? products or services. A common method utilizes compelling calls to action, though an important element that is often overlooked should be incorporated: persuasive writing. Use the following techniques to create compelling content and boost conversion: